Meet Merfi

Make time something your child can see.

Some parts of the day are just hard — leaving the park, turning off the tablet, getting ready for bed. Merfi turns time into something a child can actually see, so they know what's happening now, what's next, and how long is left.

See how it works Get launch updates

A comfort companion and app from Sensory Solutions.

Three Merfi plush companions — a frog, a bear, and a husky — sitting on the grass, each with a round screen built into its belly Soft companions kids want to hold, with a friendly screen built right in.
What it is

A friendly face that shows the day.

Merfi is two simple things working together: a soft plush companion your child can keep close, and a friendly round screen tucked into its front. You plan the day in the Merfi app; the plush shows it — one activity at a time, with a countdown a child can watch fill up.

There's nothing for your child to read, tap, or set up. They just look over and know: a little time left before the next thing, and it's almost time to get ready.

  • Soft, huggable, and built to be part of the day
  • A clear visual countdown instead of numbers on a clock
  • You set the schedule from your phone — Merfi handles the rest
A Merfi plush on a desk with its round screen showing a countdown that reads 37:18, 'Get Ready!', and a backpack for the next activity
The screen lives right in the plush — showing what's now and how long is left.
A soft purple Merfi bear on the grass with its rounded screen in front
A gentle, rounded screen — no sharp edges, nothing for a child to set up.
How it works

Three steps, then it runs itself.

1

Plan the day in the app

Add the routines and moments that matter — school, snack, screen time, bath, bed. Set them once and reuse them, or adjust on the fly.

2

Merfi counts it down

The plush shows the current activity and a countdown ring that empties as time runs out, with a gentle "Get ready!" before each change.

3

Your child sees it coming

Instead of a surprise "time to go," the change is visible and expected — so the transition is calmer for everyone.

Why it helps

Transitions are hard because time is invisible.

Young children don't feel minutes the way adults do. "Five more minutes" means nothing you can see, so the end of an activity always arrives as a surprise — and surprises are what tip a good moment into a hard one. Merfi makes the passing of time visible and predictable, which is exactly what makes transitions easier.

Fewer battles

When a child can watch time run out, "time to go" stops being a shock and starts being something they saw coming.

More independence

Kids start to pace themselves and get ready on their own, without a parent counting down out loud.

Calmer routines

Predictable structure — morning, mealtimes, screens, bedtime — makes the whole day feel steadier.

Merfi was born out of work with kids who find transitions especially tough, but visible, predictable time helps almost any child (and plenty of grown-ups too). If routines and "just five more minutes" are a daily struggle in your home, Merfi is built for you.

Stay in touch

Want to know when Merfi is ready?

We're in pilot now and rolling out soon. Leave your name and email and we'll keep you posted — no spam, and nothing else to sign up for.

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No spam — just launch news. Prefer email? contact@getmerfi.com

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For professionals

Want to work with us?

We work with schools, autism therapy clinics, and other professionals who want to help the children they work with stay happy and on task. If you're interested in running a pilot with us, reach out through the sign-up below and we'll be in touch.